Capsim’s GlobalDNA® International Business Simulation

GlobalDNA is an international business strategy simulation perfect for strategy and policy courses with an international component. GlobalDNA provides students with a platform to explore why and how companies choose to compete internationally. As they gain insight into multinational operations, they are challenged by differing market conditions and how those conditions influence strategy. Students compete in teams or as individuals with 1-4 products in 2 market segments over 3 international regions. Decisions include: R&D, Marketing, Production, Finance.