CESIM Marketing Management
The simulation consists of eight customer segments in two market areas and a maximum of six different smartphone products that can be offered to the markets simultaneously. To encourage unique strategy creation and execution, participants start their Cesim SimBrand companies fresh without any operations history. The simulation generates a range of reports that will help the teams to analyze and benchmark their own performance against their competitors. The simulation covers marketing topics including product life cycle management, segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, and profitability.